Let's be honest, who doesn't crave a flawless complexion? While good gene's will only get you so far, it's inevitable that at least once in awhile your skin may look a tad sallow, or a blemish will pop up. Foundation is a great way to even out your skin tone, while hiding blemishes and large pores. It's a lot less dramatic and thick than concealer, because sheer coverage let's your natural beauty still show.
However, foundation can be tricky, it can make or break your look. Used sparingly, it cuts redness, and imperfections and gives your skin an all over glow. However the wrong shade, or wrong application, can make you look cheap, especially to guys. The key here is subtlety.
First of all, know your skin type. Knowing your skin type is key when it comes to determining your foundation, this is because not all foundation's are created equal. If you tend to have oily skin, choose a powder or an oil free, non comedogenic foundation, with a matte finish .Powder's will blot excess oil and are ideal for oily skin types.
If your skin tends to be on the dry side, pick a moisturizing foundation, one that is also oil free and non comedogenic. Also, steer clear of powders as this will dry out your face and may form a "cakey" look. Skip anything that has the title "matte" in it, this is for oily skin types.
*Be sure to exfoliate before hand and apply a moisturizer ten minutes before application.
The Next step is to figure out what your skin tone is, and match it perfectly to your foundation. A flawless foundation should "melt in to the skin" according to a makeup representative at Estee Lauder. And it's true, there should be no harsh lines, just even coverage. Now, i would recommend splurging a bit for foundation, because it is so essential to use high quality products when it comes to your skin. I use Estee lauder's Double Wear foundation, and it's only $35.00. Now to determine your perfect foundation shade, just test it on your jawline and make sure it blends seamlessly, if your not sure, ask an expert at the counter.
Your also going to want to choose which type of coverage you want, if your looking for just a bit of coverage, then sheer is the way to go. But if you want to hide stubborn blemishes or redness, a moderate to full coverage foundation works best.
After you've chosen your foundation your going to want to invest in a good stipple or other professional foundation brush. The reason for this is to get a nice airbrush effect that looks like your natural skin, only more even ;). (I know i know, its tempting to just use your fingers right? but that actually creates uneven applications, and you can deposit more product in to lines and crevices which not only looks unnatural, but emphasizes these lines.
Please keep in mind that only a bit of product should be used, foundation goes a long way and is meant to...
And don't forget to prime the skin if your skin is dry.
Good Luck! x0x
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